We all fool ourselves our written words will be pored over and admired. But the reality is if you are writing for the internet chances are your work will be quickly skimmed; at best. People are short of time and turn to the web to quickly find answers to their questions. So, how do you keep your audience interested and engaged? Here’s how you can ensure your travel writing is hitting the spot:
Don’t indulge in information overload: Where people get information about travel and destinations is changing all the time. But people generally quickly skim an article to find out if it answers their questions. Keeping your copy succinct will help to attract readers.
Break up text: Use headlines and sub-headings that tell the reader what your copy is about so they can quickly see if it is what they are looking for. “Budget hotels for singles in Malaga,” for example, or “5 tips for business travellers visiting Italy.” Headings should be able to grab attention and tell the reader what follows.
Cut out the hype: People are looking for a personal account of your visit. They do not want an over-hyped sales pitch. They want your honest thoughts – good and bad. If you describe a hotel “as stupendous” or the “best ever” readers are unlikely to see you as credible. Better to adopt a less flamboyant tone and let the facts speak for themselves.
Be fluent: Don’t use long sentences. Speak in simple language, don’t use long words that most people won’t recognise. A tip is to use the kind of language you would use in everyday conversations. Imagine how you would tell a relative or close friend about your trip/experiences.
Adopt a friendly tone: The problem with trying to create articles that are brief and readers can quickly skim is that they can sometimes end up sounding a bit abrupt. You can avoid this if you can write in a pleasant, friendly tone and guide your reader to where they want to go. Adding helpful website links that takes them straight to information about attractions, hotel and restaurants will also help cement your reputation as a go-to resource.
Looking for more information? Why not read my Top five travel writing tips