Always wanted to be a travel writer? The following are tips to help turn your dream into reality.
1: Know your audience: Think about who you want your article to appeal to e.g. adventurous types, solo travellers, food lovers, families etc. Your article then needs an angle – why did you go? What were you looking out for? What was the point of the trip? Consider the things that you have seen and done on your trip that will appeal to your audience and write your article accordingly.
2: The best travel writing sounds natural: Use simple language. Articles filled with clichés and meaningless words like ‘the waves were gently lapping on the beach’ are obvious and can put readers off as it doesn’t tell them anything new. Something like ‘With its powdery sand, warm turquoise seas and palm trees xxxxx Beach is an ideal place to unwind’ paints a picture in the reader’s mind and helps them decide if they want to visit.
3: It is all in the detail: People want interesting information and facts. They don’t really care that while you were on holiday you attended your cousin’s wedding and had a great time. They want tips on great places to stay and visit, want to hear about the café you discovered on a back street or a day trip you planned and put together that you really loved.
4: Don’t start at the beginning: This may sound a bit weird but a good article is all about structure. If you tell the reader the story of your visit but just relay it in chronological order, then that can make for a very dull article. All your pieces will always begin with your trip to the airport, train journey etc, not necessarily interesting! Instead try to think of an anecdote that happened on your journey as a way of setting the scene.
5: Successful writing: This is all about painting a picture and drawing the reader in. If you can give them a sense that you are letting them in on a secret, then you will have been a success. They will come back to your work if you make great recommendations, give lots of useful information and tips and tell an enticing story. But a word of warning, always be realistic and straightforward, readers are unlikely to forgive an author who cannot be trusted.